Frequently Asked Questions
Everything you need to know about working with Launch Day.
About Launch Day
What does Launch Day cost?
Buyer-retained. Priced by engagement scope. We'll quote after a 15-minute call.
Who is this for?
Organizations making technical investments of $50K or more – AI implementation, UX/product design, custom software, website builds – who want expert guidance through the selection process.
How is this different from an RFP?
RFPs test who writes the best proposal. We evaluate who actually delivers. We also do the work – you don't need to manage a 4-month procurement process.
Do you compete with agencies?
No. We don't build software or do design work. We help you find the right people who do.
What is AI operator security?
AI operator security is being safe from the AI agents you operate. Most AI security protects you from someone else's model. AI operator security protects you from your own agents. It comes down to six controls we verify before an agent touches a system of record: permissions, credentials, gated writes, tool versioning, prompt-injection defense, and auditable logs. Read the definition →
How long does this take?
Partner Search usually completes in 2–4 weeks. Managed Selection runs 4–12 weeks, depending on scope. Delivery Assurance runs alongside the engagement it oversees.
Working With Us
What if I already have agencies in mind?
Bring them. We evaluate the partners you bring alongside candidates from our network. The job is finding the best fit, not placing our own.
What types of projects do you cover?
AI/ML implementation, UX and product design, custom software development, website and platform builds. Generally $50K and up – anywhere partner selection actually matters. See typical engagement costs →
Do you help with AI operator security?
Yes. When an engagement puts an AI agent in front of a system of record, we verify the six AI operator security controls – permissions, credentials, gated writes, tool versioning, prompt-injection defense, and auditable logs – on the buyer's side, and we put them in the contract. The checklist we use is public.
How do I know which one fits?
If you know the lane and have internal capacity to run the calls, Partner Search fits. If the scope is large, exec-sponsored, or new territory, Managed Selection carries the load. If you've already signed a partner, that's Delivery Assurance – and it stacks onto either of the other two once delivery starts.
Can I just get the Delivery Assurance piece?
Yes. Delivery Assurance stands on its own – we provide oversight on engagements where you've already selected a partner, or where the partner came through another channel.
What happens if the engagement goes badly?
We help you navigate it. That can mean facilitating hard conversations, supporting contract enforcement, or – in worst cases – helping you transition to a new partner. Most engagement failures trace back to predictable selection mistakes that governance prevents.
The Network
Can agencies pay for better placement?
No. Placement is based entirely on fit for the specific engagement.
How do you handle conflicts of interest?
We're transparent about our relationships. If we've placed a partner with multiple clients, you'll know. Our incentive is getting the match right, not placing volume.
Still have questions?
15 minutes with an advisor. No pitch, no pressure.
We'll help you figure out what you actually need.