Who we are
Launch Day Advisors is a buyer-side advisory firm for organizations selecting technical partners.
Why Launch Day exists
We started Launch Day because the traditional agency selection process is broken. RFPs reward proposal-writing skill, not delivery capability. Sales processes are designed to close deals, not ensure fit. And most buyers — even sophisticated ones — lack the domain expertise to evaluate technical partners effectively.
We fix that. We bring the expertise, the network, and the process discipline to help organizations make better decisions about who builds their technology.
Leadership
Jonathan Blessing
Founding Partner
Founder & Managing Partner of Launch Day Advisors, a buy-side digital advisory firm that works exclusively for buyers selecting qualified AI, software, and design service providers. The market does not need more vendors; it needs better project outcomes — outcomes shaped before contracts are signed.
Previously founded and led Series Digital for ten years prior to its acquisition and served as CEO of DOOR3, an independent technology consultancy building and modernizing business applications. He brings experience on both sides of the services market, with direct involvement supporting organizations including the U.S. Department of Defense, the U.S. Department of Justice, The New York Times, Sony, Goldman Sachs, and Stanford University.
Liz Flyntz
Founding Partner
Liz Flyntz has spent fifteen years on both sides of the agency relationship — leading UX and design teams at DOOR3, and managing vendor selection and digital projects internally at institutions like Pratt Institute and Johns Hopkins.
She knows what makes RFPs fail and what makes engagements succeed. She teaches design at Johns Hopkins University.
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