We've sat on both sides of the table. Now we sit only on yours.
Launch Day Advisors is a buyer-side digital advisory firm founded by Jonathan Blessing that works exclusively for buyers selecting qualified AI, UX, and software service providers.
The agency selection process is broken
- RFPs reward writing, not delivery. The best proposal doesn't predict the best outcome. Agencies optimize for winning work – buyers need someone optimizing for results.
- Vendors do this every day. You don't. Sales teams refine messaging, package case studies, and negotiate terms as routine. Most buyers undertake major technology projects infrequently and under pressure.
- AI has raised the stakes. Shorter sales cycles, grander claims, and subsidized pilots create urgency where patience is required. The cost of choosing wrong is higher than ever.
Launch Day exists to correct that imbalance – to bring structure to selection, clarity to incentives, and discipline to negotiation.
How we work
- Structured search. We define requirements, source qualified partners from our vetted network, and manage the evaluation – so you compare apples to apples.
- Real due diligence. We verify delivery track records, staffing integrity, and budget management. Not marketing claims – actual performance data.
- Commercial negotiation. We secure better terms, protect scope, and structure contracts so incentives align with outcomes.
Retained by buyers. Never by vendors.
- One client per engagement: you. Our fee is paid by the buyer. We take no referral fees, placement fees, or commissions from any firm we evaluate or recommend, and agencies cannot pay for placement in our network.
- Nothing to sell you afterwards. We don't build software or do design work, so there is no implementation bench waiting behind the recommendation. The advice can't be steered by what we'd like to sell you next.
- Priced by scope, quoted after a call. Three engagements – Partner Search, Managed Selection, and Delivery Assurance – each priced by engagement scope after a 15-minute call. The FAQ covers who each one fits and how long a search takes.
Where the figures in our guides come from
- Buyer-side engagements, not vendor rate cards. The cost ranges in our guides are the bands we quote to clients and check proposals against, cross-checked against published market data where it exists.
- Dated and re-reviewed. Every guide shows when its figures were last reviewed, and the 2026 cost benchmarks collect the ranges in one place so they can be checked against each other.
- Written to be used without us. The guides carry the same questions and thresholds we use inside an engagement. A buyer who runs a good search alone with them is a fine outcome. The ones who call us usually have a larger, faster, or stranger problem.
Who you work with
Jonathan Blessing
Founder & Managing Partner
Jonathan founded Launch Day after more than two decades in the technology services market – leading firms, structuring complex engagements, and overseeing high-stakes technology initiatives. He understands that the right partnership often determines whether a project succeeds.
He previously founded and led Series Digital for ten years prior to its acquisition and served as CEO of DOOR3. His work includes direct engagement with the U.S. Department of Defense, the U.S. Department of Justice, The New York Times, Sony Classical, Goldman Sachs, and Stanford University.
In October 2026 he introduced the term AI operator security – being safe from the AI agents you operate – and published the six controls behind it as a buyer's checklist.
What to Do Next
Start with a 15-minute call. We'll scope the engagement and determine fit. Or explore our services and partner network first.
Talk to an Advisor