Why We Founded Launch Day Advisors: Too Many Vendors

The market for design, development, and AI services looks healthy from the outside. There are thousands of firms. Every pitch deck promises velocity, senior talent, and transformative outcomes. Supply is not the problem. Signal is.

The oversupply isn’t accidental. Barriers to entry are low. Marketing has never been easier. AI has made it simpler still to appear sophisticated. Meanwhile, the incentives are clear: win the deal, grow the account, and protect margin. Buyers, by contrast, are accountable for delivery, budget, and project risk. Those incentives overlap — but they are not the same. That gap shows up later in staffing swaps, optimistic timelines, scope expansion, and projects that quietly stall.

We founded Launch Day because vendor selection is where buyers are most exposed. Not at kickoff. Not during sprint three. At the moment of choice. Most organizations make these decisions infrequently and under pressure. They rely on referrals, reviews, and polished proposals. What’s missing is structured comparison, verified performance data, and disciplined negotiation before risk compounds.

Launch Day operates as buyer-side infrastructure. We surface proven operators, stress-test claims, and bring commercial leverage to the table. Not to replace agencies. Not to slow decisions down. But to restore balance in a market saturated with noise — and improve outcomes in high-stakes software, UX, and AI engagements.