Buyer's Guides

Guides for AI, Design, Product,
and Software Purchases

Practical frameworks, real costs, and honest advice — written from the buyer's side, not the vendor's.

AI

AI Guides

What AI can do for your business, what it actually costs, and how to hire the right people — without getting oversold.

Product

How to hire product designers, evaluate agencies, run design sprints, and build the right thing — from the buyer's side.

Design

How to hire designers, choose branding agencies, write RFPs, and understand what things should cost.

Software

Structured frameworks for evaluating, selecting, and contracting technology partners. Due diligence, negotiation, and risk.